The elusive race to the top — SEO (search engine optimization) has evolved over the years, but the basics are the same. While search engine optimization is a long-term foundation to build your business on, from our experience, many websites are trying to put a bandaid on old wounds.
Just like a home, a foundation is not something you build last. You are probably reading this and thinking, DUH! Even though it’s obvious, we consistently see websites that failed to think about this when building their online brand — while others are just outdated. Right now, some important factors are:
- Mobile friendly
- Secure and accessible design
- Optimized content
- Website speed
- Backlinks
Now back to the bandaids. The reality is technology has come a long way in the last decade, and expectations from companies like Google, Microsoft (Bing), and others have changed. Modern websites build many of these factors directly into the foundation. While technology and expectations will change again, having a team who understands how to plan for the future can make a world of difference.
If you are interested in learning how to improve your website, fill out the form below! A team member here at Malvabit will schedule a call to review your website.
